What will you learn?

Our training course provides a comprehensive introduction to environmental sustainability in the context of digital advertising. Designed for marketing, media, and ad tech professionals, the course equips participants with the foundational knowledge and practical tools needed to understand, estimate, and reduce the carbon footprint of digital advertising activities including a deep dive into the Global Media Sustainability Framework (GMSF).

  • Understand the environmental impact of digital advertising.

  • Learn key sustainability principles towards more robust methodologies for quantification and optimisation.

  • Gain insights into key industry standards designed to improve the its environmental impact.

  • Identify practical steps to reduce environmental impact in digital advertising campaigns.

Who is the course for?

  • Digital Advertising Strategists and Media Buyers

    Professionals responsible for planning and executing digital campaigns who want to minimise the carbon footprint of their media buying who need practical guidance on sustainable ad practices and industry standards.

  • Corporate Sustainability Officers and ESG Professionals

    Individuals overseeing sustainability strategies within media, advertising, or technology companies who seek insights into aligning digital advertising practices with broader environmental, social, and governance (ESG) goals.

  • Ad Tech Specialists

    Engineers, product managers, and developers from ad tech companies focusing on building sustainable tools or platforms who aim to integrate sustainability metrics, carbon tracking, and decarbonisation solutions.

Course Overview

    1. Course: Key resources

    1. Part 1: Introduction to Environmental Sustainability - Objective

    1. Part 2: Estimating Digital Ad Emissions (60 minutes) - Objective

    1. Part 3: Reducing the Digital Ad Carbon Footprint (60 minutes) - Objective

    1. GHG PROTOCOL: ESTIMATING AND REPORTING THE COMPARATIVE EMISSIONS IMPACTS OF PRODUCTS

    2. IAB Europe State of Readiness Report 2025 - Sustainability in Digital Advertising

    3. IAB Europe Mapping of Greenhouse Gas Estimation Solutions in Digtial Advertising

    4. Science Based Targets.org - Target Dashboard

    1. Environmental Sustainability in Digital Advertising - Feedback Survey

An Introduction to Environmental Sustainability in Digital Advertising

  • €440,00

IAB Europe Member Benefits

IAB Europe and National IAB Members are eligible to a discount. Contact [email protected] for more info.

Course Format

  • One Live Session (~3 hours)

    The 3-hour live session is split into three parts.

  • Reading Material

    A Learning Platform associated with the course includes reading material referenced during the session.

  • Q&As

    Each part includes Q&A and short breaks.

Facilitator

Dimitris Beis

Data Analyst & Sustainability Lead

Dimitris drives IAB Europe’s initiatives in sustainability, offering educational resources and in-depth emissions analysis while contributing to industry standards for digital channels. He also leads the AI Working Group, focusing on the impact of artificial intelligence on the digital ecosystem, and supports market intelligence efforts through advanced research and analytical insights. Before joining IAB Europe, Dimitris worked at CNN International Commercial and was a founding member of Blue Marble Energy Services. Dimitris obtained a BSc (Hons) in Economics, Statistics, and Mathematics from Queen Mary University of London.

TESTIMONIALS

Barbara Krah, Digital Media Trading Director

"This is one of the best courses I have done in a long time. There was a huge amount of good quality content covered. Many of the topics were complex and will require further reading to get to grips with, however pointers for further reading were provided which is great. Although the subject is vast and complex, Dimitris’ knowledge, credibility and passion for the subject made the course engaging and enjoyable. I feel 10 times more confident on this topic than I did at the start of the week, and I know that we have just scratched the surface. This course is a great foundation for anyone with a vested interest in sustainability within digital media!"
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