Key Learnings

You will gain valuable insights into effective measures that can be implemented across different departments and functions to instigate transformative change and make a positive impact on the digital advertising supply chain.

  • Get an understanding of the key concepts, frameworks, standards, and targets for environmental sustainability in the digital advertising industry, focusing on GHG emissions, climate impact, corporate sustainability, and carbon accounting.

  • Gain a comprehensive understanding of the carbon emission sources in the digital advertising industry, including the life cycle of access networks, data centres, servers, and communication.

  • Gain a comprehensive understanding of methodologies for measuring carbon emissions in digital advertising, including GHG models, design principles, use cases, and the challenges involved.

  • Learn about insights and strategies for optimising the digital advertising supply chain to enhance efficiency and sustainability without negative impact, including best practices and use cases.

Who is the course for?

  • Digital Advertising Strategists and Media Buyers

    Professionals responsible for planning and executing digital campaigns who want to minimise the carbon footprint of their media buying who need practical guidance on sustainable ad practices and industry standards.

  • Corporate Sustainability Officers and ESG Professionals

    Individuals overseeing sustainability strategies within media, advertising, or technology companies who seek insights into aligning digital advertising practices with broader environmental, social, and governance (ESG) goals.

  • Ad Tech Specialists

    Engineers, product managers, and developers from ad tech companies focusing on building sustainable tools or platforms who aim to integrate sustainability metrics, carbon tracking, and decarbonisation solutions.

Course Overview

    1. Environmental Sustainability in Digital Advertising Course - Guidelines

    1. Module 1: Introduction to Environmental Sustainability - Objective

    2. Module 1: Key resources

    3. MODULE 1: Introduction to Environmental Sustainability / Monday 31st March 2025

    4. MODULE 1: Introduction to Environmental Sustainability - Presentation

    5. MODULE 1: Introduction to Environmental Sustainability - Recording

    1. Module 2: Environmental Impact of Digital Advertising - Objective

    2. MODULE 2: Environmental Impacts of Digital Advertising / Tuesday 1st April 2025

    3. Module 2: Environmental Impacts of Digital Advertising - Presentation

    4. Module 2: Environmental Impacts of Digital Advertising - Recording

    1. Module 3: Quantifying Carbon Emissions in Digital Advertising - Objective

    2. MODULE 3: Quantifying Carbon Emissions in Digital Advertising / Wednesday 2nd April 2025

    3. MODULE 3: Quantifying Carbon Emissions in Digital Advertising - Recording

    4. Module 3: Quantification of Carbon Emissions - Presentation

    1. Module 4: Optimising Digital Advertising Operations for Efficiency and Sustainability - Objective

    2. MODULE 4: Optimising Digital Advertising Operations for Efficiency and Sustainability / Thursday 3rd April 2025

    3. Module 4: Optimisation - Presentation

    4. Module 4: Optimisation - Recording

    1. Module 5: Q&A session on Environmental Sustainability in Digital Advertising - Objective

    2. MODULE 5: Q&A Session on Environmental Sustainability in Digital Advertising (ESDA) / Friday 4th April 2025

    3. IAB Europe State of Readiness Report 2025 - Sustainability in Digital Advertising

    4. IAB Europe Mapping of Greenhouse Gas Estimation Solutions in Digtial Advertising

    5. Cedara - Pan-European Case Study Decarbonising the Digital Advertising Supply Chain

    6. Science Based Targets.org - Target Dashboard

    7. GHG Protocol: Estimating and Reporting - The comparative emissions impacts of products

    8. LEAF: Smart Solutions for Sustainable Digital Advertising

    9. LEAF - SIGN UP TODAY

Environmental Sustainability in Digital Advertising

  • €1.573,00

IAB Europe Member Benefits

IAB Europe and National IAB Members are eligible to a discount. Contact [email protected] for more info.

Course Format

  • Five Live Sessions (10 hours)

    The first four live sessions will each focus on a specific module. The fifth session will recap all modules and offer participants additional opportunities to engage with the trainer and ask questions.

  • Reading Material

    Gain full access to the Learning Platform, including all reading materials referenced during the live sessions.

  • Q&As

    Allocated time with the trainer to address personalised questions about each course module.

Facilitator

Dimitris Beis

Data Analyst & Sustainability Lead

Dimitris drives IAB Europe’s initiatives in sustainability, offering educational resources and in-depth emissions analysis while contributing to industry standards for digital channels. He also leads the AI Working Group, focusing on the impact of artificial intelligence on the digital ecosystem, and supports market intelligence efforts through advanced research and analytical insights. Before joining IAB Europe, Dimitris worked at CNN International Commercial and was a founding member of Blue Marble Energy Services. Dimitris obtained a BSc (Hons) in Economics, Statistics, and Mathematics from Queen Mary University of London.

TESTIMONIALS

Barbara Krah, Digital Media Trading Director

"This is one of the best courses I have done in a long time. There was a huge amount of good quality content covered. Many of the topics were complex and will require further reading to get to grips with, however pointers for further reading were provided which is great. Although the subject is vast and complex, Dimitris’ knowledge, credibility and passion for the subject made the course engaging and enjoyable. I feel 10 times more confident on this topic than I did at the start of the week, and I know that we have just scratched the surface. This course is a great foundation for anyone with a vested interest in sustainability within digital media!"
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