Key Learnings

You will gain valuable insights into effective measures that can be implemented across different departments and functions to instigate transformative change and make a positive impact on the digital advertising supply chain.

  • Get an understanding of the key concepts, frameworks, standards, and targets for environmental sustainability in the digital advertising industry, focusing on GHG emissions, climate impact, corporate sustainability, and carbon accounting.

  • Gain a comprehensive understanding of the carbon emission sources in the digital advertising industry, including the life cycle of access networks, data centres, servers, and communication.

  • Gain a comprehensive understanding of methodologies for measuring carbon emissions in digital advertising, including GHG models, design principles, use cases, and the challenges involved.

  • Learn about insights and strategies for optimising the digital advertising supply chain to enhance efficiency and sustainability without negative impact, including best practices and use cases.

Who is the course for?

  • Digital Advertising Strategists and Media Buyers

    Professionals responsible for planning and executing digital campaigns who want to minimise the carbon footprint of their media buying who need practical guidance on sustainable ad practices and industry standards.

  • Corporate Sustainability Officers and ESG Professionals

    Individuals overseeing sustainability strategies within media, advertising, or technology companies who seek insights into aligning digital advertising practices with broader environmental, social, and governance (ESG) goals.

  • Ad Tech Specialists

    Engineers, product managers, and developers from ad tech companies focusing on building sustainable tools or platforms who aim to integrate sustainability metrics, carbon tracking, and decarbonisation solutions.

Course Overview

    1. Environmental Sustainability in Digital Advertising - Course Overview

    2. Environmental Sustainability in Digital Advertising - Student Dashboard Guidelines

    1. Module 1: Introduction to Environmental Sustainability - Objective

    2. MODULE 1: Introduction to Environmental Sustainability - Live Session (2 hours) / Monday 13th January 2025

    3. Module 1: Introduction to Environmental Sustainability (Presentation)

    4. Module 1: Key resources

    5. Module 1 - Recording

    1. Module 2: Environmental Impact of Digital Advertising - Objective

    2. Module 2: Environmental Impacts of Digital Advertising - Live Session (2 hours) / Tuesday 14th January 2025

    3. Module 2: Environmental Impacts of Digital Advertising (Presentation)

    4. Module 2: Enviromental Impacts of Digital Advertising (Recording)

    1. Module 3: Quantifying Carbon Emissions in Digital Advertising - Objective

    2. Module 3: Quantifying Carbon Emissions in Digital Advertising - Live Session (2 hours) / Wednesday 4th December 2024

    3. Module 3: Quantification (Presentation)

    4. Module 3: Quantification (Recording)

    1. Module 4: Optimising Digital Advertising Operations for Efficiency and Sustainability - Objective

    2. MODULE 4: Optimising Digital Advertising Operations for Efficiency and Sustainability - Live Session (2 hours) / Thursday 16th January 2025

    3. Module 4: Optimisation (Recording)

    4. Module 4: Optimisation (Presentation)

    1. Module 5: Q&A session on Environmental Sustainability in Digital Advertising - Objective

    2. Module 5: Q&A Session on Environmental Sustainability in Digital Advertising (ESDA) - Live Session (2 hours) / Friday 17th January 2025

    3. GHG PROTOCOL: ESTIMATING AND REPORTING THE COMPARATIVE EMISSIONS IMPACTS OF PRODUCTS

    4. Module 5 - Q&A Session (Recording)

Environmental Sustainability in Digital Advertising

  • €1.573,00

IAB Europe Member Benefits

IAB Europe and National IAB Members are eligible to a discount. Contact [email protected] for more info.

Course Format

  • Five Live Sessions (10 hours)

    The first four live sessions will each focus on a specific module. The fifth session will recap all modules and offer participants additional opportunities to engage with the trainer and ask questions.

  • Reading Material

    Gain full access to the Learning Platform, including all reading materials referenced during the live sessions.

  • Q&As

    Allocated time with the trainer to address personalised questions about each course module.

Facilitator

Dimitris Beis

Data Analyst & Sustainability Lead

Dimitris drives IAB Europe’s initiatives in sustainability, offering educational resources and in-depth emissions analysis while contributing to industry standards for digital channels. He also leads the AI Working Group, focusing on the impact of artificial intelligence on the digital ecosystem, and supports market intelligence efforts through advanced research and analytical insights. Before joining IAB Europe, Dimitris worked at CNN International Commercial and was a founding member of Blue Marble Energy Services. Dimitris obtained a BSc (Hons) in Economics, Statistics, and Mathematics from Queen Mary University of London.