Key Learnings

This 90-minute advanced course is designed for professionals seeking to deepen their understanding of measurement strategies in the rapidly evolving world of retail and commerce media. Tailored for digital marketers, advertisers, media planners, retail media professionals, and analysts, the course explores the key metrics, tools, frameworks, and data strategies needed to assess and optimise campaign performance. This course is ideal for those who have already attended the Retail Media Essentials Course or participated in Retail Media Leadership Summits, and are ready to go beyond foundational knowledge.

Who is the course for?

  • Brand Marketers and Media Planners

    Professionals responsible for allocating advertising budgets across retail media platforms who need to understand how retail media integrates into their overall media mix and how to measure its effectiveness.

  • E-commerce and Retail Media Managers

    Individuals working for retailers or marketplaces managing advertising inventory or developing media strategies will benefit from insights into maximising monetisation and optimising partnerships with brands and agencies.

  • Ad Tech and Data Professionals

    Specialists from ad tech companies or data providers involved in building solutions for retail media who require knowledge of the ecosystem to enhance their product offerings or better support clients.

IAB Europe Member Benefits

IAB Europe and National IAB Members are eligible to a discount. Contact [email protected] for more info.

Course Format

  • One Live Session (90 Minutes hours)

    An Industry expert will deliver clear, visually-driven explanations for deeper learning with the support of an online student dashboard with key resources.

  • Interactive Quiz

    Participants test their knowledge and solidify key learnings through one interactie quiz.

  • Breakout Session

    One breakout session with smaller groups to explore and tackle specific day-to-day business challenges.

Facilitators

Yara Daher

Retail Media Specialist

Yara Daher is a retail media network pioneer, having shaped some of the industry’s earliest RMN successes while at HookLogic (acquired by Criteo). Based in London, Yara joined HookLogic in 2014 and was instrumental in developing and launching RMNs for Walmart, Target, Best Buy and other major retailers. She later became head of retail partnerships in the U.S. at Criteo and led retail media for the company in Brazil. More recently, Yara guided a portfolio of European startups in retail media, including the launches of MikMak and Symbiosys. Currently, Yara leads the Retail Media Standards Committee for the IAB in Europe, the Middle East and Africa. She earned a B.A. degree from the University of Southern California and an MBA from Columbia University in New York.

Arjen Heida

Retail & Commerce Media Leader

Arjen Heida is a retail and commerce media leader with extensive experience in building and scaling media businesses. As Senior Advisor at Colosseum Strategy and Chair of the Dutch Retail Media Committee, he helps shape the future of the sector by advising retailers, brands, adtech players, and investors on strategy, capability building, and growth. Previously Managing Director of bol Retail Media, Arjen has driven triple-digit business growth and guided leading companies through the rapidly evolving retail media landscape.

Reviews

5 star rating

Good and valuable

Aleksandar Petkovic

It was well-structured learning experience, great job!

It was well-structured learning experience, great job!

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